Skip to main content
DETGAAO

Products

What the studio is building.

Five products of our own, one client site, and a free tool we shipped. Each one has its page, its stage and its log.

Why does a marketing consultancy build its own products?

Because the quickest way to learn what a build really costs, and where it goes wrong, is to pay for one yourself. Every product here goes through the same seven stages we use for client work, so what you see on these pages is the method, not a showreel.

What does the bar under each product mean?

It is the stage the product is in this week, from pitch to live. Some are still on the drawing board, one runs the studio every day, and one is a village inn's website that is already live.

How we build
  1. mise en kit's photo library on a phone: a grid of dishes, in front of a rooftop cocktail at night.

    01 · Product

    mise en kit

    A week of restaurant posts from the photos already on your phone.

    Launching

    1. Pitch
    2. Documents
    3. Screen board
    4. Build
    5. Audit
    6. Launch
    7. Live

    Launch

  2. Jizo on a phone: a search for 'tent' finds box 15 on shelf 2 in the garage.

    02 · Product

    Jizo

    Know what's in every box you've put away.

    In build

    1. Pitch
    2. Documents
    3. Screen board
    4. Build
    5. Audit
    6. Launch
    7. Live

    Build

  3. Tua Bao on the drawing board: its pitch and nine documents pinned up around a phone sketch with the GLP-1 section marked in amber.

    03 · Product

    Tua Bao

    Food, training and weight in one calm tracker, with a section for GLP-1 medicines.

    On the drawing board

    1. Pitch
    2. Documents
    3. Screen board
    4. Build
    5. Audit
    6. Launch
    7. Live

    Screen board

  4. Kepsu on a phone: one day's shots fanned out, a night photo of a temple on top.

    04 · Product

    Kepsu

    Every clip from every camera, in one place, named for what's in it.

    In use here daily

    1. Pitch
    2. Documents
    3. Screen board
    4. Build
    5. Audit
    6. Launch
    7. Live

    Documents

  5. Hamdoi's control screen on demo data: one agent waiting for approval, six working, and the week's activity.

    05 · In-house tool

    Hamdoi

    One screen for every AI agent we run, each on the account it belongs to.

    Runs the studio

    1. Pitch
    2. Documents
    3. Screen board
    4. Build
    5. Audit
    6. Launch
    7. Live

    Live

  6. Gasthaus Löwen in Siglistorf, home of Babas Büezer Beiz.

    06 · Client work

    Babas Büezer Beiz

    A village inn that runs its own website by WhatsApp message.

    Live

    1. Pitch
    2. Documents
    3. Screen board
    4. Build
    5. Audit
    6. Launch
    7. Live

    Live

Paper Trail ShippedA free Mac tool that keeps the reasoning behind your code. Still downloadable.