Michael Fellner

Founder & Principal

Founder of DETGAAO, based in Zürich and Las Vegas. Two decades connecting marketing spend to business results. $500M+ in revenue managed across D2C, B2C, and B2B, with an average revenue lift of 15% or more.

Michael started in Finance (Gross Profit Analysis) before moving into eCommerce and digital marketing at Frederick's of Hollywood, Zappos, Nasty Gal, and DanceOne. Over 20 years, he's managed more than $500M in revenue across D2C, B2C, and B2B brands, with an average revenue lift of 15% or more. At Zappos and Nasty Gal he built the CRM contact strategy and email automation that lifted email-driven revenue by 15% and 20% respectively. He connects marketing spend to business results, builds the systems, then hands you the keys. Based in Zürich, Switzerland and Las Vegas, Nevada; works with companies in Switzerland, the EU, the US and Southeast Asia. He also writes Try It Anyway, a publication where he goes and finds out for himself and writes down what actually happened.